Remember the days of playing Pac Man on your Commodore 64? Sigh. Those were simpler times. Yes, I had a pager longer then was deemed cool and I was admittedly one of the last of my friends to join Facebook. That said, like many people today, I’m trying to keep abreast of what is going on in the world of technology to stay competitive in the workforce. I have jumped on the preverbal technological bandwagon, hee, haw! I’m stumbling my way through a complicated web of technology that is constantly in a state of flux. I want to take you on my ongoing journey and would love to hear feedback on your adventures in using technology!! Be brave, my fellow tech-warriors!! Ahead, warp factor 6!!
The growing community on Google+ has recently been up in arms about Google’s creation of a suggested user list. The list is presented to new users during the sign-up process, encouraging them to ‘supercharge’ their stream by following celebrities and influential users chosen by the Google team. The controversy over the selection of users and Robert Scoble’s public request to be removed from the list brought up three important points for me, which I think we can all
1. Values are important
Scoble’s decision to be removed from the suggested users list shows his determination to make choices based on what’s important to him, rather than what other people think. When developing your personal or business brand online, be clear about what your values, standards and goals are, and stick to them. Not only will people respect you, but you’ll attract like-minded people who will help you expand your network. In short, be yourself, and make choices you can live with.
2. No social network is free from politics
Google+ is not the first social network to implement a suggested user list. As Scoble pointed out, Twitter and Instagram did the same thing some time ago. Whether it’s choosing a suggested user list or implementing new features, any social network will draw controversy and politics when it rolls out changes. Remember Facebook’s privacy issues? Google’s privacy problems with Buzz? Getting involved in these dramas for the sake of it
will only diminish the quality of your content and conversations. Using controversy to generate conversations and discuss new ideas, however, will keep your content relevant and your followers engaged.
3. Content will always win out. As Craig Kanalley pointed out, the list is not all-encompassing. Many users were not included, despite having large, engaged followings, or being known to create great content. So long as you’re not using social media to win a popularity contest, this is encouraging, because it shows that growing a list of engaged followers who respect your ideas and contribute to your conversations is related to the quality of content you create, and the discussions you spark.
My conclusion?Find your niche. Create great content. Connect with others who do the same, and develop a community through conversation, sharing and collaboration. And don’t bother with the popularity game.
When it comes to the world of modeling, internet models often get a bad name. However, there are plenty of highly successful models who managed to get runway work, makeup expos, and even print work through use of social media. Some may consider it a form of internet modeling, while others consider it to be a simply internet-savvy way of networking with people in the fashion world. Whatever the name for these women and men may be, they have some very good approaches that just about every business owner should try to incorporate in their own social media campaign.
Here are some tips for using social media like a model. Models are not only known for their looks, but their personalities as well. What makes businesses any different? Everyone associates businesses with certain characteristics, so why not emphasize them in your social media campaign. Think of Groupon’s goofy articles that they add to the bottom of every page, or even Apple’s sleek and edgy social media appeal. Use your company’s personality to speak for you.
A smart model knows when to drum up some drama, and when to keep quiet. One of the best examples of this that I have ever seen in social media was when a friend who owned a local business had a shoplifter come in to his store and steal a several hundred dollar coat. The community which he catered to was exceptionally tight knit. After a very quick description of the shoplifter, along with a very well-worded tirade about how violated he felt after being a victim of theft for the first time, the thief was found by a regular of the store and apprehended. The coat was returned, and all was well. On the other hand, a model who was cheated out of a magazine tearsheet let out a rant, and the community that she belonged to immediately shot her down, calling her a “crybaby.” The bottom line is to pick your battles wisely in the realm of social media. It can serious harm your company if you choose the wrong time to strike at someone who cheated you out of money.
In the world of modeling, especially alternative modeling, there is a very often repeated phrase that is said to newcomers, “Don’t let anyone take a shot that you wouldn’t want someone to see.” Believe it or not, this is very sound advice for a lot of things, including social media. Don’t ever post something that will put you in a bad light with customers. You will end up regretting it sooner or later.
More often than not, people check into models’ updates to find out their shoot schedules, where they are appearing, and whether or not they kept their hair the same length or color. Businesses which are constantly changing, such as nightclubs, restaurants, bars, and theaters should use a lot of their social media work as a way to keep people in the loop about the latest happenings.
Similarly, aspiring models and actresses use the Internet to connect with people, and to talk them into shooting with them. It’s in their best interest to reach out to others and network with anyone that they can find. Not enough businesses take this very important cue. Instead of being the passive, content-churning social media monster that rarely gets the leads and results you want, get people involved. Reply to their comments, and also make an effort to engage them in chats. You want a community, not a zombie horde.
If there is anything that models are known for, it’s images. Models are extremely smart when it comes to advertising using beautiful layouts, photographs, and just about everything else. In a world where everyone is judged on their looks, their hair color, their weight, and their clothes, it makes all the sense in the world to advertise by showing yourself at your very best. Strangely enough, some businesses don’t think about things this way. The bottom line is that if you make your social media campaign pretty, or at least wrap it in a nice package, people will be more likely to be interested in it.
Believe it or not, most of the models you’ll ever speak to are actually very smart. When it comes to networking, people skills, and also social media, the most successful models you’ll meet could often double as gurus in these very fields. So, if you want your business to flourish, it might be time to start posing as a model when it comes to your social networking decisions.
Guest blogger: Osyen Black. Photo credit from Flickr.
Posted by lauraleewalker in business, facebook, funny, social media, social media lingo, social media marketing, twitter. Tagged: Business, Google, marketing, Marketing and Advertising, social media guru, social media marketing, social media ninja, social media rockstar. 9 Comments
Full disclosure upfront: Jim is a figment of my imagination. He is also a near perfect example of what not to do as a social media marketer. Perhaps you’ve met Jim. He may even be sitting a few cubicles down from you. He is your company’s Chief Social Media Ninja Guru Super Hero Rock Star.
Jim believes that he has just won an award for his stellar social media marketing prowess (you’re in on the joke) and has been asked to talk about social media best practices for the benefit of his audience —that’s you!
Here is an extract from his speech:
“The best way to deal with negative Facebook and Twitter comments is to delete the ones you catch as soon as possible. If your schedule is too busy to monitor social media feedback, just ignoring criticisms will suffice. Ignorance is bliss, so deny any mistakes your company makes. Use malicious software to access and exploit private information. Another great way to invade customer’s privacy is via non-targeted spam marketing. If a customer tries to interact with you, anger is an appropriate response. If a customer keeps nagging you, dropping the F-bomb should get your point across. The recipe for getting on the first page of Google is simple: use hidden text or links, cross-link sites to inflate its perceived value, use keyword stuffing, excessive outbound links and duplicate content. Pretend to be a customer and endorse your own products and services to effectively build brand loyalty. Some of you are numbers people, so lets talk about the best way to allocate your budget: 50% should be spent on buying Facebook fans and the remaining 50% on getting false testimonials, and remember talk is cheap, so over promise and under deliver.”
—Jim Blackhat, Chief Social Media Ninja Guru Super Hero Rock Star
Photo credit: Hubspot
Help Jim out by suggesting some additional social media marketing activities.