Social Media Examiner is a blog that provides online information to help businesses to best use social media.
The Social Media Examiner Facebook Fan Page does the following very well:
- Customize landing page with a welcome page that engages viewers by playing their ‘welcome message’ video
- Landing page promotes a specific call-to-action to click on their ‘Like’ button and sign-up for email updates
- Offers an incentive – a free Twitter marketing tutorial guide – when viewers sign-up for email updates
- Encourage discussions on their wall to engage their readers by using techniques such as having a “Question of the Day” and listing their blogs posts
- Interacts / responds to customers comments on their wall in a timely fashion
- Includes a link to their home page
- Consistent brand image
Social Media Examiner should display a prominent ‘Follow Us’ on Twitter button to offer an additional level of engagement with their brand.
Dearest reader, what further benefits or recommendations can you identify?
Posted by Dexter Lee Grandison on July 7, 2011 at 8:24 pm
What about Fan Page Analysis?