Social Media Examiner is a blog that provides online information to help businesses to best use social media.
The Social Media Examiner Facebook Fan Page does the following very well:
- Customize landing page with a welcome page that engages viewers by playing their ‘welcome message’ video
- Landing page promotes a specific call-to-action to click on their ‘Like’ button and sign-up for email updates
- Offers an incentive – a free Twitter marketing tutorial guide – when viewers sign-up for email updates
- Encourage discussions on their wall to engage their readers by using techniques such as having a “Question of the Day” and listing their blogs posts
- Interacts / responds to customers comments on their wall in a timely fashion
- Includes a link to their home page
- Consistent brand image
Social Media Examiner should display a prominent ‘Follow Us’ on Twitter button to offer an additional level of engagement with their brand.
Dearest reader, what further benefits or recommendations can you identify?