Do you have something to tweet about that you think others can benefit from or that meets the needs of your target audience? The following five steps that will help you spread the word:
STEP 1: Identify how your tweets will meet the needs of your followers and tweet accordingly.
STEP 2: Find out what time your followers are listening by visiting When to tweet? This will give you an idea of what the best times will be for you to tweet.
STEP 3: Schedule your tweets at regular interval in advance, when you have time, by using HootSuite. This will give your readers consistent information and save you the hassle of having to tweet in realtime.
STEP 4: Promote your Twitter account on the sidebar of your blog including why people should follow you, a Twitter widget to follow, and your latest tweets.
STEP 5: Consider purchasing banner ads at Featured Users if you believe your followers are on their sponsored site. This allows you to create banner ads to promote your Twitter account. Banner ads start at $40.
Please share your pearls of wisdom dear reader. This is an ongoing learning process for me and your feedback is greatly appreciated. What other efforts will help you increase your exposure on Twitter?

