Posts Tagged ‘social media’

Your MyBeak Social Media Forum

http://www.flickr.com/photos/65819195@N00/4619477638/

Welcome to the spanking new forum / blog post  for social media enthusiasts. The goal of this forum is to foster community, engage others and benefit from our collective knowledge on social media. In essence it’s what happens whenever a reader comments / adds value to a post. This specific forum / post aims to getting people talking about front of mind issues = whatever is on your mind about the world of social media from questions to suggestions.

Perhaps you want to discuss:

- how your company should budget for social media

- what you should  measure to determine the success of your social media efforts

- what core tools are essential for you to effectively managing your social networks

- how you can overcome social media obstacles

- how location-based applications can help your small business

The list goes on and on down some never-ending rabbit whole. If a topic is on your mind, lets address it now and get you forging forward to maximizing the benefits to your company that are made possible by social media.

Grab your beverage of choice and cosy up to your computer. What’s on your mind? Spread the word through tweeting, StumbleUp or shouting loudly in a crowded room. The more people that visit the forum, the more we all benefit from our collective knowledge.

When Social Media and Work Collide

Facebook: The privacy saga continues

Courtesy of my talented guest blogger Jenn Burton

Social media has broken down barriers and given outsiders an inside look into other people’s lives. You can see your old classmates’ wedding photos. You can read a note from a nurse at your doctor’s office. You can see pictures of your boss’s 50th birthday party. You can see which pages your client “Liked” this week. It’s so invasive, isn’t it? Yet, we love it. We can’t help ourselves.

A site like Facebook so easily becomes a sort of journal – a place where we can vet any of our thoughts, opinions, experiences, photos and videos to see what others think. Generally only our closest friends write back, so it can be easy to forget just how many professional contacts and “lurkers” are watching what you write. It’s easy to forget that, even when you’re not at work, you’re still being judged by your work standards. This is the problem that a number of professionals are facing as their employers get hip to social networking.

For example…

On April 9th, 2010, four staff members at St. Mary Medical Center in Long Beach, California took photos of a 60-year-old, nearly-decapitated stabbing victim and posted them on Facebook. He died shortly after the photo was taken. This incident was a gross violation of the Health Insurance Portability and Accountability Act (HIPAA), which protects patients’ privacy.

Individuals working in the healthcare industry are now allowed to discuss a patient by name or physical description. It is certainly not permissible to post any confidential pictures or videos related to their work. They cannot give medical advice via social networks. And while they cannot go to jail or be fined up to $25,000 for complaining about their jobs, healthcare workers should be mindful of who might be watching what they write or they may wind up unemployed.

According to the Chicago Tribune, the Detroit Police Department is also concerned about how the expansion of social media’s popularity among officers might affect their business. One officer was demoted to desk duty when it was discovered he had posted a photo of a sword-wielding suspect on his social media site.

Police departments are quickly making official policies to deal with activities that may reflect poorly on their squads. For instance, the Albuquerque Police Department prohibits officers from showing uniforms, patrol cars, badges or anything that identifies them as police officers on their personal social media sites. This ruling came after an officer who shot and killed a perpetrator listed his occupation as “human waste disposal” on Facebook. Officers were told they should assume that anything they post on their personal pages should be seen as a direct reflection on the police department and that violators can and will be fired if they do not heed this warning.

What do you think? Do employers have a right to dictate what can and can’t be posted on personal Facebook pages? Have you seen any questionable material posted by a so-called “professional” recently?

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Can You Buy Your Way to More Targeted Followers?

Image representing Featured Users as depicted ...

Image via CrunchBase

Perhaps the number of Twitter followers you have are growing at a turtle’s pace and maybe said turtle has injured its foot, thus slowly down to a mere shuffle.

Truth be told, as I lower my voice to a whisper, with a little bit of the greenback, you can promote your account to a targeted audience, meaning one that decides to follow you based on interest in what you have to say.

Twittercounter: You get more follows, either on a monthly basis starting at $65 per month or a one-shot deal starting at $245 and you can expect to received over 500 followers for purchasing the basic package, but results will very. The site boasts at being the #1 Twitter stats site and is powered by Twitter. Twittercounter tracks stats for over 10 millions users = jaw drop, so you will receive some stats to monitor your progress.

TweetFind: There are three separate kinds of packages you can use to promote your account on TweetFind on a monthly basis for$30 or $40 per month and on a yearly basis for $19 per year. Each option advertises certain claims, such as getting indexed by search engines and displaying up to 10 keywords for $19 per year. You may not see a significant gain in followers, so if you decide to go with TweetFind, try a monthly package, before committing to a yearly package.

Twiends: Lets you follow and be followed by working on the credit system. When you follow someone you get credits. Your credits decrease every time someone follows you. You can target people to follow based on similar interests / country and a ‘twust’ score, which gives you an indicator as to the quality of the account. You can also purchase one-off credits that start at $29.95 or a subscription package that starts at $6.95 per week. You can get a significant amount of followers this way. There is also a way to get many ‘Likes’ on your Facebook fan page. Twiends state that they adhere to Twitter rules. There is one very good reason not to use this service. Chances are that the majority of people following you are there to gain followers, not because they are interested in what you are tweeting, rendering your follow list virtually useless, however, if your only goal is to boast to others about how many followers you have, this option is for you.

Featured Users: You can purchase banner ads at Featured Users if you believe your followers are on their sponsored site. This allows you to create banner ads to promote your Twitter account. Banner ads start at $40 and lets you know how many clicks your banner has received.

All of the above sites allow people to follow your tweets, based solely on interest except Twiends, where everyone, there dog and maybe the odd cat will follow you, even if they are not interested in receiving your tweets. This is a key difference that will effect how useful / effective your Twitter account will be in achieving your personal and professional objectives.

At the end of the day, quality content and dialogue are very important factors in attracting and engaging your followers and keeping them interest, but just because you build it does not mean that they will come.

On to you, what other sites can you promote your Twitter account for a fee? Do they adhere to Twitter rules? Do you think it is ethical to advertise your Twitter account? My hope is to stir-the-pot, sort of speak and get a healthy debate going. I can’t wait to hear from you!

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How to Stay on Top of Social Media News

Image representing Google Reader as depicted i...

Image via CrunchBase

Everyday, a whirlwind of new activity in the social media arena buzzes around on web. Keeping up with things can be a daunting task, but being kept in the dark can lead to missed opportunities for your business to succeed. The solution: use tools that will help you effectively and efficiently learn from the changing landscape surrounding social media.

  • In case you haven’t heard of Mashable, it’s time to crawl out of your cave and take a look around. Welcome to the world. This resource is integral to staying on top of the latest and greatest in the world of social media. The site boasts an average of over 30 million users every month. Join the club by having the latest news delivered to your email once a day.
  • News from TechCrunch has a wee degree of overlap with Mashable, but has enough original content to warrant signing up to receive a daily roundup of news. It’s Twitter count alone boasts over 1.5 million followers. The focus of this site is primarily on tech news, but provides enough social media content to make it worthwhile.
  • Google Alerts is my close friend and sidekick. You simply create alerts for keyword and decide what kind of sources, such as news and blog,  you want scoured and how frequently you want updates. This is a great way to find content to share with your Twitter followers and as an added bonus, keep track of what people are saying about you, your company, competitor and just about anything under the sun. Its a web-base aggregator that reads Atom and RSS feeds. This translates into being able to sign-up to any Atom / RSS feeds that peeks your fancy and have them sent directly to your inbox, which saves you a lot of time and potential finger stress.
  • Social Media Examiner is a popular blog. Social media is its bread and butter. This site is easy to navigate and its upbeat layout and design makes it fun to learn about social media and has a weekly roundup of social media news. Once again, you have the option of receiving updates to the site sent to your email on a daily basis. Be aware, however, that the first time you sign up you get a good chunk of welcome emails and the like. Michael Stelzner is the brain beyond the site, but regularly employs the help of other social media experts.

Time yet again to match the talking stick on to you, what do you do to stay on top of the latest in the world of social media? I would love to hear from you!

 

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Retweet Worthly Tweets for February

RETWEET @josef (Experiment)

The way I see it, we each have our own type of social media bookmarking system on Twitter, it’s called our tweets, retweeted. This not unlike links that gets submitted to StumbleUpon or Delicious, except it’s specific to your own sphere of influence. Here our mine:

  • “The hardest thing for marketers is to turn over the brand experience to the community and let them define it.” – Eric Erwin
  • “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban
  • “Attention spans will only decrease as technology breeds laziness and the expectation of rapid solution delivery.” – James Gurd
  • “As social media… becomes more prevalent, there will be blunders. We’re in experimental mode right now.” – Steve Hall
  • VERY FUNNY: Facebook, twitter revolutionizing how parents stalk their college-aged kids: http://ht.ly/3Xgg8
  • “I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.” – Conan O’Brien, The Tonight Show
  • “Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, social media marketing director of NHL
  • “I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.” – Conan O’Brien, The Tonight Show
  • FUNNY: Sales Forecast Meeting http://ht.ly/3MV5l
  • [past my bedtime] My mom and I attended a CF fundraiser and decided to become organ donors because of Eva. She died in May 2010. #4Eva
  • “Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks.” – Unknown
  • “Privacy is dead and social media holds the smoking gun” – Pete Cashmore, Mashable CEO
  • “New marketing is about the relationships not the medium.” Ben Grossman http://ht.ly/3MERP
  • @JenniferZilla – Congrats from making my “10 Awesome Tweets from my Followers” list at http://bit.ly/fdiUXr.
  • FUNNY: Get Sexy with Social Media http://ht.ly/3MUTS

Hmm, I think it’s a fair assumption that my followers are liking the social media quotes. I think at some point in my evolution I should have some of my own, until then the authors of my quotes are my Yoda’s, and I dream of saying ‘the force is with me’.

The talking stick has been passed to you. I love hearing from my readers! What are some of your February tweet that have been retweeted by your followers?

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What are Community Managers and How Exactly Do They Spend Their Days?

Community Manager

What does the Community Manager do in my company? I don’t have a Community Manager; do I really need one? Would I make a good Community Manager?

It helps to know some of the common misconceptions about Community Management [courtesy of Blaise Grimes-Viort, a hat tip to you] to effectively answer these questions. In a nutshell, here are eight misconceptions about Community Management:

  1. It can be done by any Tom, Dick or Harry.
  2. They use their mouth piece to laze the day away.
  3. They need to be well known to be effective.
  4. Their work’s ROI can’t be measured.
  5. Their job is to sell a product / service.
  6. All of their work is done online.
  7. They’re forces to be reckoned with, not unlike Stalin. [really?]
  8. They’re 9 to 5’ers.

Now that we’re working with a clean slate, allow me to take you through a portal, Being John Malkovich style, into the heads of three different Community Managers. Lets assume that Community Managers do a broad range of things and often differ from company to company (fair assumption?). In that spirit, we’ll go and take a peak at three different Community Managers that each work for different companies. Lets go.

Scott Drummond, Community Manager @ Optus

  • Manages his inbox. He spends a fair chunk of his time here. He uses Merlin Mann’s Inbox Zero approach to manage his inbox by compartmentalizing his emails into actionable tasks: Delete, Delegate, Respond, Defer and Do.
  • Monitors key metrics related to brand health and shares any significant information with various stakeholders.
  • Reviews and tweaks scheduled content that has been sourced throughout the company that is destined for various social media platforms.
  • Attends meetings with stakeholders, customer services team members, etc. about things such as strategies to enhance existing relationships.
  • Addresses strategic issues such as how to better engage communities.
  • Uses reporting tools to share insight from communities to employees.

Get a full breakdown of Scott’s day.

Lee Odden, Social Media Community Manager, Top Rank

  • Respond to company blog comments. He also uses a blog comment management tool to effectively reply to comments.
  • Visit Twitter, Facebook and LinkedIn related to brand health and shares any significant information with various stakeholders.
  • Monitors news feeds and shares relevant news articles and blogs, i.e., via Twitter and creating blog posts.
  • Search for opportunities to engage with people relevant to the industry.
  • Monitors social dashboard and responds to information when necessary.

Get a full breakdown of Lee’s day.

Leighann F., Community Manager @ Yelp

  • Makes lots of phone calls to business owners, marketing partners, etc.
  • Emails possible venues for events.
  • Participates in meetings such as with people in the PR department.
  • Writes reviews on places of interest such as restaurant reviews.
  • Monitors and participates in communities by engaging people on on various topics of interest and sets out the welcome mat for new ‘yelpers’.
  • Hangs out with / stay connected with the community in the offline world. They go to bar crawls, new restaurants, etc.Get answers to more questions related to Leighann’s job.

What Relationship do You Have with Your Blog?

i-love-blogging

You’ve put your melon to work and have just finished writing a blog post. How do you feel? Maybe you feel a sense of accomplishment / pride or warm and fuzzing inside.

My relationship with some of my nearest and dearest blog articles are as follows:

Top 15 Best Blogging Practices: I feel appreciated as a blogger with this post. It was featured on WordPress’s Freshly Pressed and generated more than 10,000 reads. I was surprised when I discovered it have been translated into Spanish, French and Arabic and was being taught in high schools.

Get Sexy with Social Media: This video post that I created got me all worked up and left me feeling like a major geek. After two friends boast about how social media savvy they are, the conversation blooms into some sexy dialogue that only social media could make possible.

How You Can Get Featured on Freshly Pressed: I felt a sort of warmth and care for my readers, since I wanted them to get their moment in the spotlight on Freshly Pressed. I also felt connected to my readers and valued them more and more with every post since.

Top 10 Social Media Swag: I felt like whipping out the plastic and shopping a storm. I ended up buying a social mug, mouse pad, Netflix and Last.fm subscriptions, customized Jones Soda bottle and some Twitter shoes. I’m lovin’ them all!

Lets Get You Laughing: I felt uber happy when I wrote this post. I got to watch and read some really funny videos, comics, spoof news and more relating to social media and then share that slice of joy with my readers.

Here, grab the talking stick! What is your relationship with your blog posts?

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