Posts Tagged ‘StumbleUpon’

The Power 150 Real Numbers Revealed

This month, the Power 150 list had to change their ranking system due to being shut out by the PostRank API which scored social engagement on latest posts. They now are only counting Twitter tweets and Facebook likes from the latest five posts in a blog’s feed—comments, stumbles on StumbleUpon, bookmarks on Delicious, Google +1′s, LinkedIn shares, and other pieces of social proof are all out the window. This has hit some blogs hard, taking them from their spots in the top 50 to pages 2 and beyond, and led to distrust in the AdAge system.

The scores you see on the AdAge Power 150 are weighted from 0–50 points (there’s sort of more information about how they rank things in their FAQ, and those weighted scores total a blog’s overall ranking score. This is a snapshot of the top 25 as of September 20th.

But what do those numbers really look like in the raw? Being the statistics junkie I am, I thought I would take a peak into those numbers. Here’s what I found, along with some other stats I like to use to measure the strength of a blog when doing a little competitive analysis (note that Twitter followers, Facebook fans, Klout, and RSS subscribers do not count towards the Power 150 rankings).

Click the above to view a larger image.

What did I learn from my own little analysis of the top 25? There are clearly blogs that should be on the list, or at least higher up the list, and some that really should be further down it. Getting in the top 24 is not necessarily about how often you post or how popular your posts are—if you have built up enough backlinks, you’re probably set for life!  And if you don’t have backlinks, then your posts better get thousands of tweets and likes regularly. And your blog had better not be Mashable, because then you’re just not counted as a marketing blog altogether (that or they are just not in the top 50 and the search box is broken).

So my questions for you are…Do you agree with the scoring system and that these are the best of the best marketing blogs? Do you have suggestions of blogs that should be in that top 50 list but are not? What other factors should they be taking into account when measuring their system?

Be sure to visit the official Power 150 list and check out other great marketing-related blogs. Also, if you have a blog that has at least 50 posts, has been operating for at least 6 months, and has marketing as a topic on 50% of the posts, be sure to use the submit your blog link to get on the list!

Kristi Hines is a freelance writer, blogger, and social media enthusiast who enjoys photography, tennis, and salsa dancing. Follow her on Twitter.
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How to Nurture Your Twitter Community

@scottporad on tweeting in the context of community at the 140 Characters Conference

“I nod to a passing stranger, and the stranger nods back, and two human beings go off, feeling a little less anonymous.” —Robert Brault

This feature film stars Robert. He captures the potential for human beings to connect in a paradoxical world, where we have increasingly broad ways to connect with our fellow men and women, yet many of us feel disconnected in the online world. We yearn for ways to engage with our tweeple, bloggers and customers.

Freeze frame, in comes @letsconnect. She is following 4,500 people, with 3,550 following her. She wonders who to create a dialogue with and how to shed the veil of anonymity.

Cut to a scene starring @socialmediautopia, our protagonist. He carefully selects those people who form the background of his Twitter community. Flowers are pollinated and birds chirp incessantly. Welcome to the land of retweets, @ mentions, plus ones and blog comments.

Who you choose to nurture will vary from person-to-person depending on your product / service and goals, whether personal or professional. I give extra attention to my fellow Triberrs and people I interact with on Third Tribe Marketing and retweet at least one of a batch of my new follower’s tweets.

Next scene, @cynic. He is our antagonist. He wonders who has enough time to fly around Twitter sprinkling fairy dust on their tweeple when corporate strategies need to be developed and two year old Mary has needs her diaper changed.

How will this story end? Will followers trip over each other, trying to unfollow aggressive sellers that push out guerrilla sales tactics right before their horse has left his gate? Whoa horsey. Create value for your Twitter community. Some days “value” will translate into a 30-second investment, other days 20 minutes will be spent sharing the love. The point is that there are options.

Lets toss out the no brainers right from the get go, so we can broaden your knowledge and flex your higher brain functions.

1. Retweet, retweet, retweet. You expand your followers reach and give their post your personal stamp of approval.

2. Thank people who follow you and retweet their tweets. There are different school of thought considering Twitter etiquette here. How responsive have you been to said tweets? Get a feel for what works for you. You are letting your new followers know that they are on your radar.

Okay, lets kick things up a notch.

3. Use Klout to +K someone in their area of expertise. You’re allowed five +K’s per day, so choose them wisely. It only takes a second and improve their Klout score. For example, you could type @socialmouths in the search box and +K Francisco for his social media prowess.

4. Let others know why you are following certain key folk. This may inspire others to follow said folk, thus broadening his or her reach. For example, “I follow @lorirtaylor for her entertaining, quality and informed tweets. She is a thought leader in social media and could be your secret weapon.” Done.

5. Let others know something specific you have learned from them. Again, this promotes your tweeple and gives their voice a larger audience. Such a declaration can take this form: “Awesome post about relationship marketing: URL from @monmorong.

6. If they have a blog, take time to comment on their blog. Don’t shy away from promoting your product if it helps others meet their needs.

7. Share their blog posts / website(s). If you only have time to use one social bookmarking site, choose StumbleUpon. This will likely bring the most amount of traffic to their site. I also use Digg and Reddit on occasion. Promote the blog article on Facebook, LinkedIn, Google+ and other social media tools / sites, such as BizSugar where appropriate.

8. Think outside the box. I run a monthly “10 Awesome Tweets From My Followers in [insert month]” and more recently, “10 Awesome Tweets From People I Follow in [insert month]” on my blog. This results in a win-win situation. Your blog gets lots of traffic and tweeple get recognition / greater bang for their tweet bucks, meaning access to a larger audience. Use Refynr to sift through tweets using keywords, which will save you loads of time.

9. Add tweeple to your Circles. This says ‘your important to me’. Enough said.

10. Offer to give something they value. For example, you can ask your tweeple to tweet you key links that they want to promote (do you have any you want me to promote?). Offer early access to invite-only sites, such as Google+. Btw, if you need an invite to join Google+, give me a shout at llwalker@gmail.com.

How do you nurture you Twitter community?

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Guide to Optimizing Your Blog’s Reach

Today, I ventured over to Rich DeMatteo’s neck of the blogosphere as his guest blogger on Bad Rhino—a Philadelphia based Social Media agency—for a change of scenery, namely Rhinos instead of birds, there I answered the much-lamented question: how do I get more people to read my blog?

Photo credit: Mike Licht, NotionsCapital

Guest Blogger: My Lonely Year In The Blogosphere

My guest blogger Suzanne Rico who used to be the morning news anchor for KCBS-TV in Los Angeles, made a life-changing decision with her family and in the words of this talented writer of Walking Papers, she and her husband are “now 21st century nomads on a quest to discover what should come next – for our kids, our marriage, our finances and our sanity”.

I quit Botox cold turkey on a smoggy Friday morning last year after I suddenly lost my job as KCBS-TV’s morning news anchor in Los Angeles. Feeling both liberated and scared (and in the mood to make rash decisions), my husband and I rented out our house, sold our cars and traded a comfortable city life for a low budget, long-term trip around the world with our two little boys. I opened a WordPress account to blog about what I hoped would be a “Motorcycle Diaries For Middle-Aged People With Kids” kind of journey. If I write it, I figured–and write it well–readers would come.

Nine months later, practically the only one who reads my “Walking Papers” blog with any regularity is my mother. When I posted My Argentine Angels Drives A Compact Car about rushing my five-year old son to an emergency room on Christmas Day, she commented “superb!”  And when I wrote Natural Born, Stuffed Animal Like Killers about nearly getting flattened by an angry hippopotamus, she complimented my “wicked wit”, but if I’m so fabulous and funny, where is everybody?

Perhaps my blog is lost in cyber space because I am a social media moron. I don’t promote “Walking Paper”. I don’t post everyday. I don’t Twitter it, Reddit, or Digg it. To me, the difference between a pingback and a trackback is as confusing as the old “chicken or the egg” conundrum. I’m even a Facebook virgin, fearing this potential time suck after watching my former co-anchor invest hours each day promoting his blog. I know this resistance to social media is like driving Fred Flintstone’s stone-age car on a modern day freeway; it might be unique, but it will never get you anywhere.

One night in Peru’s Valley Of The Incas, a thick mist creating ghosts at the windows of our small pension, I did try to educate myself. WordPress suggested “tags” so I read up and then chose words like “travel, adventure, mommy blog, parenting, and unemployment”. My readership spiked–by a few and recently, I stumbled upon StumbleUpon, and took the time to upload my posts, but so far, I’m the only one who has stumbled upon them. I clicked the little “like” icon on each one, feeling both embarrassed and hopeful, as if I were trying to win a high school popularity contest.

Being currently unemployed, I have no real excuse for being a social media moron, but between planes, trains, buses and rental cars–between dodging a terrorist scare in Turkey and nearly having a fist-fight with my husband at The End Of The World–I barely have time to upload one post a week, much less learn the tools to promote them. I am mystified at what qualifies as a good blog; one day, while reading Freshly Pressed, I clicked on a blog about writing only to find the post was a link to a famous author’s writing tips—something that probably took five seconds to upload. This feels like cheating to me. I’m no Sylvia Plath or Heather B. Armstrong, but I work hard on writing stories that only family and friends read.

So here are my questions for the experts—bloggers who have been sharing their message longer and more successfully than I: is there space in the blogosphere for someone who is not passionate about social media? If you write it well, but don’t promote it, will people ever come? Is content still king or do clicks rule?  Or do both? I freely admit that I don’t really understand what defines a good blogger (but I do understand why The Honey Badger gets five million views), and only blame myself that Walking Papers is about as popular a destination as Siberia in February.

On a sweaty afternoon in Brazil, both kids finally sleeping after coming down with a mysterious illness we prayed was not Dengue Fever, I expressed my frustrations to my husband Ethan; my blog, I complained, is like the tree that makes no sound when it falls in the forest because no one is around to hear it.

“Maybe you should just scrap blogging altogether and get really proficient at playing “Plants Vs. Zombies,” he suggested. “Then your oldest son will think you are even more of a goddess than he already does.”  Ethan is trying to help me temper my life-long need for achievement and external approval—not an easy task when your ego was formed in front of a television camera and though I knew this was a gentle reminder that my blog should be a pleasure and not a pain in the ass, quitting didn’t sound like such a bad idea. It would be a relief to stop checking my dismal stats—and worrying that the reason people don’t read “Walking Papers” is not because I’m a social media moron, but because I just don’t write it that well. I appreciate any feedback you can provide.

Image: cbenjasuwan / FreeDigitalPhotos.net

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When is the Best Time to Tweet?

Scenario: it’s Sunday at 3pm and your in the mood to tweet. Fingers are crossed that lots of your Twitter followers are online and ready to receive your tweets with open arms, meaning a desire to retweet or send you an @ mention and whatever other goals your business / personal site requires. The point is if you’re unsure of whether your followers / key followers are online, aren’t you just shooting blindly at the Twitterverse hoping for a bite?

I used to use WhenToTweet.com to find out the best times to tweet depending on when most of my followers were using Twitter; however, I noticed that even though the number of people following me on Twitter was growing, my stats were not changing. I contacted the site owner and he told me that there is a cache on the result that is permanent, meaning that you will be always be served your old result.

I turned to the impressive forum at Third Tribe Marketing. Its member are made up of  social media professionals: the industry’s heavy hitters. Susan Giurleo pointed me in the direction of the most impressive article on the subject I’ve seen to-date called When is the best time to tweet? written by Christopher Spenn, USF social media marketing prof. If your goal is to get people to retweet yours tweets, Christopher gives you a recipe to find out when these key people are on Twitter. If your focus is on consumer engagement and conversions, he recommends using Google Analytics to answer this question. What if you don’t have people retweeting your tweets or you’re rightly concerned about excluding potential retweeters? Read on…

In comes StumbleUpon’s URL shorter su.pr. Is it worthwhile to abandon bit.ly and Hootsuite? Judge for yourself. Here are the facts: su.pr not only works to get you more traffic, it lets you know what the best times are for you to tweet, broken up by each day of the week. Not to shabby for a URL shortener. BTW, su.pr and Hootsuite let you pre-schedule your tweets, meaning you tweet when it’s convenient for you.

Editorial note: I’ve just discovered a tool called Tweriod that lets you know when your followers are using Twitter and what the best time to tweet is. The one drawback is that is takes 1 to 2 hours to get the search results. I think it’s worth the wait! What do you think?

Not ready to leave the comfort of your favourite URL shortener just yet. I searched the net high and low get you more answers. Although I found some sources that were divided on the subject, teetering on the brink of being labeled an over generalization on the subject is this: Monday’s are crap for tweeting, Tuesday to Friday’s between 10 to 2pm is golden (relevant if your tweeple are in the same time zone as you), Thursdays and Fridays are prime re-estate to get Twitter-happy, and avoid tweeting between 3 to 5 on weekends.

Time to pass the talking stick to you. What have you discovered about optimal tweet times? I love getting feedback from my readers and look forward to hearing from you!

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Retweet Worthly Tweets for February

RETWEET @josef (Experiment)

The way I see it, we each have our own type of social media bookmarking system on Twitter, it’s called our tweets, retweeted. This not unlike links that gets submitted to StumbleUpon or Delicious, except it’s specific to your own sphere of influence. Here our mine:

  • “The hardest thing for marketers is to turn over the brand experience to the community and let them define it.” – Eric Erwin
  • “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban
  • “Attention spans will only decrease as technology breeds laziness and the expectation of rapid solution delivery.” – James Gurd
  • “As social media… becomes more prevalent, there will be blunders. We’re in experimental mode right now.” – Steve Hall
  • VERY FUNNY: Facebook, twitter revolutionizing how parents stalk their college-aged kids: http://ht.ly/3Xgg8
  • “I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.” – Conan O’Brien, The Tonight Show
  • “Social networks aren’t about Web sites. They’re about experiences.” – Mike DiLorenzo, social media marketing director of NHL
  • “I hear YouTube, Twitter and Facebook are merging to form a super-social media site – YouTwitFace.” – Conan O’Brien, The Tonight Show
  • FUNNY: Sales Forecast Meeting http://ht.ly/3MV5l
  • [past my bedtime] My mom and I attended a CF fundraiser and decided to become organ donors because of Eva. She died in May 2010. #4Eva
  • “Give a person a fish and you feed them for a day; teach that person to use the Internet and they won’t bother you for weeks.” – Unknown
  • “Privacy is dead and social media holds the smoking gun” – Pete Cashmore, Mashable CEO
  • “New marketing is about the relationships not the medium.” Ben Grossman http://ht.ly/3MERP
  • @JenniferZilla – Congrats from making my “10 Awesome Tweets from my Followers” list at http://bit.ly/fdiUXr.
  • FUNNY: Get Sexy with Social Media http://ht.ly/3MUTS

Hmm, I think it’s a fair assumption that my followers are liking the social media quotes. I think at some point in my evolution I should have some of my own, until then the authors of my quotes are my Yoda’s, and I dream of saying ‘the force is with me’.

The talking stick has been passed to you. I love hearing from my readers! What are some of your February tweet that have been retweeted by your followers?

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How do you promote your blog?

You've written your blog post and your feeling pretty darn good about it. The potential is there to reach others, to interact and help shape the views of people within your field of interest. How do you share your insight with the world? I use the following social media platforms:

My dear reader, I’m passing the metaphorical talking stick on to you. How do you promote your blog? Which platforms have given you the most traffic?

Photo credit: webtreats

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