Spendit Marketing Systems is a Vancouver based marketing company. They integrate traditional direct marketing with new media.
I plan on conducting a fictitious Test Design for this company which may include fictitious data. The point is to demonstrate a possible survey test design for this company.
Goal of the project is to learn why we only have 54 members on our Facebook page and 18 followers on Twitter, despite having a current client base of over 800 (I’m guessing here).
Sample population is current customers. I plan to interview 200 customers, which will allow for the possibility of subgroups.
Interview methodology will use the telephone to conduct the survey. We have this information already available for all of our clients. We will call participants between 6 to 9pm and re-schedule interviews where necessary. The biggest appeal of this type of methodology is that it should cover nearly all of our target population.
Create questionnaire that the majority of staff will contribute to and will start with an introduction message, allow for “Don’t Know” or “Not Applicable” and use a variety of types of questions such as multiple choice, numeric open-end, and text open-end.
Some sample questions include, but are not limited to:
1. Are you aware that Spendit Marketing Systems has a Facebook Account? Y/N
2. Are you aware that Spendit Marketing Systems has a Twitter account Y/N
3. [n= those who are aware of Spendit's Facebook page, but are not using it] Why are you not using Spendit’s Facebook page? Open-end question.
4. [n= those who are aware of Spendit's Twitter's page, but are not following it] Why are you not following Spendit on Twitter? Open-end question.
Pretest questionnaire with 5 of our clients, conduct the interviews from November 15 2010 to January 15, 2011.
Finally, I will analyze the data and produce reports.
I’ve run across an interesting site called Ask 500 People and it offers quick, cheap market research. The website boasts that a formal survey cost $5,000+ and can take weeks, while using Ask 500 People takes hours. This service doesn’t allow you to poll your target audience – which is a huge disadvantage of this site. It polls anyone on the net that wants to answer a question and the people that respond to the polls can reside anywhere in the world.
Some information from http://www.surveysystem.com/sdesign.htm contributed to this article.