Scenario: it’s Sunday at 3pm and your in the mood to tweet. Fingers are crossed that lots of your Twitter followers are online and ready to receive your tweets with open arms, meaning a desire to retweet or send you an @ mention and whatever other goals your business / personal site requires. The point is if you’re unsure of whether your followers / key followers are online, aren’t you just shooting blindly at the Twitterverse hoping for a bite?
I used to use WhenToTweet.com to find out the best times to tweet depending on when most of my followers were using Twitter; however, I noticed that even though the number of people following me on Twitter was growing, my stats were not changing. I contacted the site owner and he told me that there is a cache on the result that is permanent, meaning that you will be always be served your old result.
I turned to the impressive forum at Third Tribe Marketing. Its member are made up of social media professionals: the industry’s heavy hitters. Susan Giurleo pointed me in the direction of the most impressive article on the subject I’ve seen to-date called When is the best time to tweet? written by Christopher Spenn, USF social media marketing prof. If your goal is to get people to retweet yours tweets, Christopher gives you a recipe to find out when these key people are on Twitter. If your focus is on consumer engagement and conversions, he recommends using Google Analytics to answer this question. What if you don’t have people retweeting your tweets or you’re rightly concerned about excluding potential retweeters? Read on…
In comes StumbleUpon’s URL shorter su.pr. Is it worthwhile to abandon bit.ly and Hootsuite? Judge for yourself. Here are the facts: su.pr not only works to get you more traffic, it lets you know what the best times are for you to tweet, broken up by each day of the week. Not to shabby for a URL shortener. BTW, su.pr and Hootsuite let you pre-schedule your tweets, meaning you tweet when it’s convenient for you.
Editorial note: I’ve just discovered a tool called Tweriod that lets you know when your followers are using Twitter and what the best time to tweet is. The one drawback is that is takes 1 to 2 hours to get the search results. I think it’s worth the wait! What do you think?
Not ready to leave the comfort of your favourite URL shortener just yet. I searched the net high and low get you more answers. Although I found some sources that were divided on the subject, teetering on the brink of being labeled an over generalization on the subject is this: Monday’s are crap for tweeting, Tuesday to Friday’s between 10 to 2pm is golden (relevant if your tweeple are in the same time zone as you), Thursdays and Fridays are prime re-estate to get Twitter-happy, and avoid tweeting between 3 to 5 on weekends.
Time to pass the talking stick to you. What have you discovered about optimal tweet times? I love getting feedback from my readers and look forward to hearing from you!