Posts Tagged ‘lauralee walker’

Ahead, warp factor 6!!

Remember the days of playing Pac Man on your Commodore 64? Sigh. Those were simpler times. Yes, I had a pager longer then was deemed cool and I was admittedly one of the last of my friends to join Facebook. That said, like many people today, I’m trying to keep abreast of what is going on in the world of technology to stay competitive in the workforce. I have jumped on the preverbal technological bandwagon, hee, haw! I’m stumbling my way through a complicated web of technology that is constantly in a state of flux. I want to take you on my ongoing journey and would love to hear feedback on your adventures in using technology!! Be brave, my fellow tech-warriors!! Ahead, warp factor 6!!

10 Awesome July Tweets From People I Follow

Close your eyes and imagine a world where you can instantly view the most informative / inspiring tweets from a Twitter account in your field of interest—social media—on a monthly basis. Okay, now open your eyes and imagine no more…!!!

Thank you to the tweeps I follow for gracing me with some of the best tweets on this thing we call Twitter. You’re my greatest source of information about social media and you mean way more to me than the vast majority of my Facebook friends! Here are your most awesome tweets:

1.Getting to 10 million users: Google+, Facebook, Twitter [graph] @GuyKawasaki You only need to take a 2-second look at this graph to understand how quickly Google Plus is moving up the ranks.

2. Uncover Best Online Practices For Segments of Small Business Sector Read more: @loritaylor. Who doesn’t love the word ‘best’ combined with ‘practices’. Best practices = drool. Small businesses and non-profits can participate in a survey that highlights how other businesses in their sector have made online marketing work.

3. Can Google+ Beat Twitter and Facebook as a Tool For Journalists?: @SocialMedia411.

4. How to Not Annoy Your Twitter Followers via @pushingsocial. Stan writes about how BufferApp is an effective tool for spacing out your tweets throughout the day.

5. What are social media mega-trends @markwschaefer. I have watched the full 46 minutes of this video. Due diligence baby. Thought leaders—Jay Baer, Glen Gilmore, Jennifer Kane and Mark Schaefer—speak about significant social media trends.

6.  Refynr + @BufferApp = Flawless social media productivity. @refynr. Refynr is a tool that filters out the noise in your twittersteam to quickly access tweets that matter to you the most. This service compliments what BufferApp offers.

7. Maximize Social Media Traffic to Your Blog @garrett_moon. There are some great takeaways here for avid bloggers.

8. Why the Intern Shouldn’t Run Your Social Media Campaign: Your intern has more Twitter followers than you do. Tha… @BrennerMichael. Job boards are flooded with requests for unpaid internships in social media, but are you asking / expecting too much and what effect can this have on your brand. This article doesn’t discount the value of social media interns, but makes a case for why the intern should not have the sole responsibility / burden of executing a social media campaign.

9. Popularity and Reciprocity are the Enemies of Connectivity (why Twitter may have jumped the shark) @JayBaer. The link leads to a video, starring Jay Baer. What you get is a unique look at why Google Plus will be successful.

10. The next five social media trends and their impact on marketing New post on influence, filtering, content generation, + @edwardboches. In the process of identifying trends, this article points at some websites to explore—tools to prepare you for the next step forward in the evolution of social media marketing.

Thank you for introducing me to hundreds of different valuable blog posts / articles.

What are some kick $@% tweets from those you follow? I love hearing from my readers! I’m hoping and wishing…

Photo credit: von @wuestenigel

Who Invented the Social Media Guru?

Do you call yourself a social media ninja, guru or rockstar? Are you looking to hire a social media… well, fill in the blank with another grandiose title or ill-suited fictional character of choice. Are self-proclaimed titles such as these professional? No. You usually don’t hear about human resource mavericks or accountant kings.

What might seem harmless enough can be fertile grounds for losing credibility in the social media scene. Listen up, professionals are mocking you. Don’t believe me. Just search for “Social Media Guru” in YouTube and you will find videos such as I’m a Social Media Guru  and The Social Media Guru.

Where does that leave you? You could call yourself a social media expert; however, I caution you to use this title sparingly. Firstly, a negative association exists with this title. The second and third points to my argument are well articulated by Christopher Penn, professor of social media marketing, by stating that what entails a social media expert is not agreed upon and social media has not been around long enough to assert such a label. Read the editorial note to access a great article about who should be considered a social media expert. Thank you Stan!!

Terms such as social media marketer and community manager have entered the stage, perhaps to legitimize the position and tone down larger than life job titles; however, these titles mean different things to different people, i.e., day-to-day tasks versus overall strategic decisions.

Many social media gurus have thrown out big words such as engagement and transparency and without sufficient experience and knowledge have left companies bitter because they were once caught up in the fairytale about a social media utopia, where zero investments could result in a flood of revenue only to wake up sober and dehydrated, left licking their wounds as they realize effective social media activities are not free and wonder what they have accomplished through their social media efforts.

Here’s my stance. Social media doesn’t exist in a vacuum. There are certain basic activities such as a company blog that all employees can participate in with a day’s worth of training and a solid policy / procedures manual. The heavy lifting in social media should be left to marketers that use traditional marketing methods where appropriate in addition to online activities or at the very least have a social media person that works in tandem with the marketing department. Social media is only one part of a fully-integrated marketing communications strategy. When this is done incorrectly, social media efforts can actually hurt your brand / company. For example, offline media and online media can result in different brand associations and confuse consumers.

An angry Mark Shaeffer wrote How to save your butt when the social media bubble bursts. Sift through the emotionally charged language to uncover a gem of an argument, that social media needs to be measured to rationalize its existence, Marketing 101. This is becoming increasingly important as companies invest more of their time and other resources towards social media activities. There are a wide range of tools that measure the effectiveness of social media efforts. For example, perhaps you are using social media to improve brand awareness. A survey can be conducted before and after the campaign to measure its level of success. You might find Social Mention useful in tracking customer sentiment and the list goes on and on.

As a side note, the world of social media is in a constant state of flux, so regardless of what people in social media call themselves, at a bare minimum they should follow Mashable, TechCrunch and Social Media Examiner to maximize the potential of their efforts.

In summary, don’t embarass yourself and hurt your credibility by calling yourself a social media rock star. Recognize that companies are disenfranchised because of unrealistic expectations and employees that do not provide value to their company through their social media efforts. So now what? Social media efforts must be measured to rationalize their existence. Social media marketing is one piece of a fully-integrated marketing communications strategy. Let marketers that have experience in the social media sphere do the heavy lifting. Regardless of what you call yourself, you need to constantly be learning and experimenting.

Editor’s note: the questions remains, how do you spot someone is credible in social media and can help your company. Stan does a  good job of it here: Enjoy!

What is your option about how terms such as social media guru has come about? Who should be responsible for social media activities?

Photo credit: Agent-X-Comics

When is the Best Time to Tweet?

Scenario: it’s Sunday at 3pm and your in the mood to tweet. Fingers are crossed that lots of your Twitter followers are online and ready to receive your tweets with open arms, meaning a desire to retweet or send you an @ mention and whatever other goals your business / personal site requires. The point is if you’re unsure of whether your followers / key followers are online, aren’t you just shooting blindly at the Twitterverse hoping for a bite?

I used to use to find out the best times to tweet depending on when most of my followers were using Twitter; however, I noticed that even though the number of people following me on Twitter was growing, my stats were not changing. I contacted the site owner and he told me that there is a cache on the result that is permanent, meaning that you will be always be served your old result.

I turned to the impressive forum at Third Tribe Marketing. Its member are made up of  social media professionals: the industry’s heavy hitters. Susan Giurleo pointed me in the direction of the most impressive article on the subject I’ve seen to-date called When is the best time to tweet? written by Christopher Spenn, USF social media marketing prof. If your goal is to get people to retweet yours tweets, Christopher gives you a recipe to find out when these key people are on Twitter. If your focus is on consumer engagement and conversions, he recommends using Google Analytics to answer this question. What if you don’t have people retweeting your tweets or you’re rightly concerned about excluding potential retweeters? Read on…

In comes StumbleUpon’s URL shorter Is it worthwhile to abandon and Hootsuite? Judge for yourself. Here are the facts: not only works to get you more traffic, it lets you know what the best times are for you to tweet, broken up by each day of the week. Not to shabby for a URL shortener. BTW, and Hootsuite let you pre-schedule your tweets, meaning you tweet when it’s convenient for you.

Editorial note: I’ve just discovered a tool called Tweriod that lets you know when your followers are using Twitter and what the best time to tweet is. The one drawback is that is takes 1 to 2 hours to get the search results. I think it’s worth the wait! What do you think?

Not ready to leave the comfort of your favourite URL shortener just yet. I searched the net high and low get you more answers. Although I found some sources that were divided on the subject, teetering on the brink of being labeled an over generalization on the subject is this: Monday’s are crap for tweeting, Tuesday to Friday’s between 10 to 2pm is golden (relevant if your tweeple are in the same time zone as you), Thursdays and Fridays are prime re-estate to get Twitter-happy, and avoid tweeting between 3 to 5 on weekends.

Time to pass the talking stick to you. What have you discovered about optimal tweet times? I love getting feedback from my readers and look forward to hearing from you!

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Is Your Relationship Strong Enough To Withstand Facebook?

oh, come on...

Courtesy of my talented guest blogger Jennn Fusion

Divorce lawyers report that social networking sites like Facebook are largely to blame for the tremendous spike in divorce rates and extra-marital affairs in recent years. Facebook was cited in 1 out of 5 divorce filings, one lawyer told the UK Telegraph. Similarly, Mark Keenan of reports 20 percent of all divorce petitions contain references to Facebook. “The most common reason seemed to be people having inappropriate sexual chats with people they were not supposed to,” he told the Wall Street Journal.

Long gone are the days when suspicious spouses need to hire private eyes to track, spy and dig up evidence of infidelity. Nowadays, you just spend a few hours combing through wall posts, pictures, new friends and comments. If you’re really wily, you can decode your husband or wife’s password and read inbox messages too. The American Academy of Matrimonial Lawyers went so far as to say 81% of their cases over the last five years involved social networking “evidence” of cheating.

It’s unfair to blame social networking sites for divorces because, as a Facebook spokesperson put it, “Facebook doesn’t cause divorces, people do.” Yet, it’s easy to see how the transparency inherent in social media can get people in rocky relationships in big trouble. In one case, “My marriage is over,” wailed a spouse in her Facebook status,” prompting other friends and family members to reach out to her (completely unaware) husband with concern. In another case, a woman going through a custody battle claimed to be sober, when dated pictures of her drinking at parties clearly showed otherwise. A divorced man claimed he had no money to make his alimony payments – yet his ex-wife discovered pictures of a new BMW posted on his Facebook page. A married man left the fact that he was married with children off his Facebook profile, while he emailed old flames from college – a big faux pas in his wife’s eyes, who later hacked his account and messaged these potential threats to her marriage.

As TIME Magazine put it, the number of divorce lawyer clients turned social networkers has resulted in “the kind of semipublic laundry-airing that can turn aggrieved spouses into enraged ones and friends into embarrassed spectators.”

Do you have any stories where Facebook has effected someone relationship?

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10 Awesome Tweets From My Followers in March

Wish you could have someone sift through brilliant tweets related to social media on Twitter without having to lift your finger? Look no further my friend. My fingers just got a good work out.

Congrats to my followers and thank you for your great tweets. Keep them coming!

1. When a Groupon Promotion Went Wrong Learn how to broker your Groupon deal as a merchant! @juanxi

2. Don’t be a conversation killer, keep chatting! #SocialMedia @trevorellestad

3. With no TV, hundreds of people in Japan gathered in Apple stores to watch news on USTREAM & use Twitter, Facebook, email. @shawngriffiths

4. Official Webtrends Company Blog – Why Most Brands Are Inadvertently Wasting Money on #Facebook @Herve_Marketing

5. 10 Tips to Grow Your Twitter Following @oneDivineSPIRIT

6. Facebook Launches Updated Comment Platform to Socialize Blogs @AllegrasTweets

7. Good article on the new TV & social media trend known as Social TV that’s popular w/youth. Execs take notice! @RodHarlan

8. New blog post: 10 Blogging Apps for the iPad #Apple #iPad @BlazingMinds

9. For me it’s an interactive news network=> Twitter isn’t very social: study | Econsultancy #sobcon #engage365 @heidithorne

10. #Facebook movie credits? Meet your new media company – @sderksen

Thank you for introducing me to hundreds of different valuable links / articles.

Visit 10 Awesome Tweets from My Followers in January and 10 Awesome Tweets from My Followers in February to read more Twitter jems.

What are some brilliant tweets have your followers tweeted this month? I absolutely love hearing from my readers. Please leave a message and I promise I will get back to you.

Photo credit: Porter Novelli Global

Can You Buy Your Way to More Targeted Followers?

Image representing Featured Users as depicted ...

Image via CrunchBase

Perhaps the number of Twitter followers you have are growing at a turtle’s pace and maybe said turtle has injured its foot, thus slowly down to a mere shuffle.

Truth be told, as I lower my voice to a whisper, with a little bit of the greenback, you can promote your account to a targeted audience, meaning one that decides to follow you based on interest in what you have to say.

Twittercounter: You get more follows, either on a monthly basis starting at $65 per month or a one-shot deal starting at $245 and you can expect to received over 500 followers for purchasing the basic package, but results will very. The site boasts at being the #1 Twitter stats site and is powered by Twitter. Twittercounter tracks stats for over 10 millions users = jaw drop, so you will receive some stats to monitor your progress.

TweetFind: There are three separate kinds of packages you can use to promote your account on TweetFind on a monthly basis for$30 or $40 per month and on a yearly basis for $19 per year. Each option advertises certain claims, such as getting indexed by search engines and displaying up to 10 keywords for $19 per year. You may not see a significant gain in followers, so if you decide to go with TweetFind, try a monthly package, before committing to a yearly package.

Twiends: Lets you follow and be followed by working on the credit system. When you follow someone you get credits. Your credits decrease every time someone follows you. You can target people to follow based on similar interests / country and a ‘twust’ score, which gives you an indicator as to the quality of the account. You can also purchase one-off credits that start at $29.95 or a subscription package that starts at $6.95 per week. You can get a significant amount of followers this way. There is also a way to get many ‘Likes’ on your Facebook fan page. Twiends state that they adhere to Twitter rules. There is one very good reason not to use this service. Chances are that the majority of people following you are there to gain followers, not because they are interested in what you are tweeting, rendering your follow list virtually useless, however, if your only goal is to boast to others about how many followers you have, this option is for you.

Featured Users: You can purchase banner ads at Featured Users if you believe your followers are on their sponsored site. This allows you to create banner ads to promote your Twitter account. Banner ads start at $40 and lets you know how many clicks your banner has received.

All of the above sites allow people to follow your tweets, based solely on interest except Twiends, where everyone, there dog and maybe the odd cat will follow you, even if they are not interested in receiving your tweets. This is a key difference that will effect how useful / effective your Twitter account will be in achieving your personal and professional objectives.

At the end of the day, quality content and dialogue are very important factors in attracting and engaging your followers and keeping them interest, but just because you build it does not mean that they will come.

On to you, what other sites can you promote your Twitter account for a fee? Do they adhere to Twitter rules? Do you think it is ethical to advertise your Twitter account? My hope is to stir-the-pot, sort of speak and get a healthy debate going. I can’t wait to hear from you!

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